Most product strategies are mission statements dressed up in a slide deck. Here's how to write one that drives daily decisions.
January 2026Marc Anthony Rosa
Head of Product
I lead product organizations and help early startups become scalable businesses.
Most recently, I was Head of Product at Thread, joining at seed stage and helping grow the company to Series A. We transformed a point solution into a multi-product platform, drove 10× revenue growth, and became a category leader in the MSP market.
Previously, I led product at Zipwhip through its rapid 2020 growth and acquisition by Twilio.
My focus is on building opinionated software: products with a clear point of view that solve real problems and hold up as they scale.
Recent Writing
All posts →The best PMs I know share a skill with great editors: they make things smaller, not bigger. On the discipline of cutting.
November 2025When you can't afford a dedicated researcher, you have to become one. A practical system for discovery without a research team.
August 2025Picking a single north star metric is good advice — until it isn't. How I learned to hold metrics more loosely.
May 2025